Last updated: 18 September 2026

Who we are

UltraRoute Ltd is a UK B2B transport and logistics company. We operate as a data controller in respect of personal information collected through our website and business operations, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information we collect

We may collect and process personal information necessary to deliver and manage our B2B transport and logistics services. This information may include:

• Names and job titles
• Company names and business details
• Work email addresses and telephone numbers
• Collection and delivery address details
• Shipment and load specifications
• Enquiry details and communications history
• Other information voluntarily provided during enquiries or account setup

How we collect information

We collect information when you interact with our website and B2B services, including when you:

• Submit a transport quote request
• Make a business-account enquiry
• Send a general enquiry through our website forms or email
• Communicate or interact with us regarding transport services

How we use personal information

We use personal information for business operations and the provision of transport services, including to:

• Process and respond to quote requests and enquiries
• Set up and manage business accounts
• Quote, arrange, manage and complete transport and logistics operations
• Communicate operational updates, delivery updates and administrative information
• Maintain business records and comply with legal or regulatory obligations

Lawful bases for processing

Under UK GDPR, we process personal information where we have an appropriate lawful basis. Depending on the circumstances, this may include:

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PERFORMANCE OF A CONTRACT : Processing necessary to take steps at your request before entering into a contract or to perform transport services under a contract.

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LEGITIMATE INTERESTS : Processing necessary for our legitimate interests in managing B2B customer and supplier relationships, maintaining appropriate business and operational records, protecting our business and systems, preventing misuse or fraud, improving our services and conducting appropriate B2B business development, where those interests are not overridden by the rights and freedoms of individuals.

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LEGAL OBLIGATION : Processing necessary to comply with statutory, regulatory or other legal obligations.

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Where we rely on consent for a particular processing activity, you may withdraw that consent at any time.

Sharing personal information

We do not sell personal information.

We may share personal information where reasonably necessary to provide our services, fulfil an enquiry or booking, operate our business, or meet legal requirements. Recipients may include:

• Transport providers, subcontractors, carriers and logistics partners involved in fulfilling transport requirements
• Service providers supporting our administrative, communications, technology or operational functions
• Professional advisers where necessary
• Regulatory authorities, law enforcement bodies or other parties where disclosure is required by law

We only share information that is reasonably necessary for the relevant purpose.

Transport providers and subcontractors

UltraRoute may source and coordinate transport capacity through suitable transport providers, subcontractors, carriers and other logistics partners.

Where necessary to quote for, arrange, manage or complete a transport service, relevant information — such as collection and delivery details, shipment specifications and appropriate contact details — may be provided to those parties.

We aim to limit such sharing to information reasonably necessary to provide the requested transport service.

Data retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to provide our services and satisfy applicable legal, accounting, tax, regulatory or operational requirements.

Retention periods may vary according to the nature of the information and the reason it is held. When personal information is no longer required, we will take appropriate steps to delete or anonymise it.

Data security

We take appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

Access to personal information is limited to people and service providers who reasonably require it for legitimate business or operational purposes.

However, no method of transmitting or storing information can be guaranteed to be completely secure.

Cookies and website technology

Our website may use cookies and similar technologies that are necessary for website functionality, security, form submissions and other website operations.

If we introduce non-essential cookies or technologies requiring consent, we will provide appropriate information and consent choices where required by applicable law.

Your UK data protection rights

Depending on the circumstances and subject to applicable legal conditions and exemptions, UK data protection law may give you rights including the right to:

• Request access to your personal information
• Request correction of inaccurate or incomplete information
• Request erasure of your personal information in certain circumstances
• Request restriction of processing in certain circumstances
• Object to certain processing
• Request data portability where applicable
• Withdraw consent where processing is based on consent

RIGHT TO OBJECT : Where we process your personal information on the basis of legitimate interests, you may have the right to object to that processing based on your particular circumstances. You have an absolute right to object to the use of your personal information for direct marketing.

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To exercise your rights or ask a question about your personal information, contact hello@ultraroute.co.uk.

You also have the right to make a complaint to the UK Information Commissioner’s Office (ICO), the UK supervisory authority for data protection.

International transfers

Some of the service providers we use may process personal information outside the UK.

Where personal information is transferred internationally, we take appropriate steps to ensure that applicable safeguards are in place in accordance with UK data protection law.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business operations, website, services or legal obligations.

Any updated version will be published on this page with a revised “Last updated” date.

Contact us

If you have questions about this Privacy Policy, our privacy practices or the way we handle your personal information, please contact:

UltraRoute Ltd
Email: hello@ultraroute.co.uk
Website: UltraRoute.co.uk